Music Video

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Credits

PERFORMING ARTISTS
The Association
The Association
Vocals
Ben Benay
Ben Benay
Musician
Butch Parker
Butch Parker
Musician
Curt Boettcher
Curt Boettcher
Musician
Jerry Scheff
Jerry Scheff
Musician
Jim Troxel
Jim Troxel
Musician
Lee Mallory
Lee Mallory
Musician
Mike Deasy
Mike Deasy
Musician
Toxey French
Toxey French
Musician
Brian Cole
Brian Cole
Performer
Terry Kirkman
Terry Kirkman
Performer
Jim Yester
Jim Yester
Performer
Jules Gary Alexander
Jules Gary Alexander
Performer
Russ Giguere
Russ Giguere
Performer
Ted Bluechel
Ted Bluechel
Performer
COMPOSITION & LYRICS
Terry Kirkman
Terry Kirkman
Songwriter
PRODUCTION & ENGINEERING
Curt Boettcher
Curt Boettcher
Producer
Gary Paxton
Gary Paxton
Engineer
Pete Romano
Pete Romano
Engineer

Lyrics

[Verse 1]
Cherish is the word I use to describe
All the feeling that I have hiding here for you inside
You don't know how many times I've wished that I had told you
You don't know how many times I've wished that I could hold you
You don't know how many times I've wished that I could
Mold you into someone who could
Cherish me as much as I cherish you
[Verse 2]
Perish is the word that more than applies
To the hope in my heart each time I realize
That I am not gonna be the one to share your dreams
That I am not gonna be the one to share your schemes
That I am not gonna be the one to share
What seems to be the life that you could
Cherish as much as I do yours
[Verse 3]
Oh, I'm beginning to think that man has never found
The words that could make you want me
That have the right amount of letters
Just the right sound
That could make you hear, make you see
That you are driving me out of my mind
[Verse 4]
Oh, I could say I need you
But then you'd realize
That I want you, just like a thousand other guys
Who'd say they love you
With all the rest of their lies
When all they wanted was to
Touch your face, your hands
And gaze into your eyes
[Verse 5]
Cherish is the word I use to describe
All the feeling that I have hiding here for you inside
You don't know how many times I've wished that I had told you
You don't know how many times I've wished that I could hold you
You don't know how many times I've wished that I could
Mold you into someone who could
Cherish me as much as I cherish you
[Verse 6]
And I do
Cherish you
And I do
Cherish you
Cherish is the word
Written by: Terry Kirkman
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