Winchester Lead (Deluxe)

Subject: Exciting Social Media Growth and Strategy Update

Hi Team,

I’m thrilled to share some exciting updates on the progress of our social media strategy and the incredible traction we’ve been building over the past few weeks. Our approach of starting small and scaling steadily is clearly paying off, and the momentum is undeniable. Here’s where we stand:

Over the past campaign period, we’ve reached a combined total of 660.3K views across Facebook and Instagram. With the trajectory we’re seeing, I’m confident we’re on track to hit 1.5 to 2 million people reached by the end of the campaign. This growth isn’t just about the numbers—it’s a testament to the resonance of our content and the precision of our strategy.

Facebook has been an absolute powerhouse for engagement. With over 397.1K views and 1.6K clicks, we’ve seen an exceptional level of interest. The event we promoted brought in 502 responses, which is nearly double the engagement we’ve seen in past events (previously around 270 responses). This level of interaction tells us we’re not only reaching people—we’re inspiring them to act.

On Instagram, our growth has been just as remarkable. We’ve nearly doubled our following, climbing from 336 to 620 followers in a short period. The content is connecting with people, driving over 263.2K views and an impressive 3K link clicks.

A huge win for us has been the successful integration of Linktree. In just a short time, it has received 1.1K visits, directing 4 vendor applications directly to the application process. This streamlined approach is proving invaluable in creating a frictionless path for potential vendors to engage with us. As we continue to refine this process, we’ll only make it easier for vendors and audiences to connect with the event.

These results show how our strategy of “less to more” is creating meaningful, measurable impact. By building slowly and strategically, we’ve laid a strong foundation for explosive growth. With the numbers we’re seeing, we’re not just hoping for success—we’re positioned to achieve it.

Thank you all for your contributions so far—let’s keep building on this momentum and hitting new milestones. Let me know if there’s anything you’d like to dive deeper into or ideas to push this even further!