Across generations of both listeners and artists, música mexicana remains a powerful and vibrant creative force. La Oficial consistently brings the hits from its rising stars and renowned veterans alike. Leading this week’s playlist is Gerardo Ortiz with “Échame el Grito.” The música mexicana star’s latest single hits a romantic sweet spot as he sings with the full-throated promise of a beautiful love. This playlist is updated often, so if you hear something you like, add it to your library.