An omnivorous and all-encompassing appreciation of pop music makes The Tough Alliance's blend of tropical-flavored electronica so compelling. Childhood friends Henning Fürst and Eric Berglund proudly and earnestly paid homage to their musical heroes while managing to create a body of work both unique and approachable. Known in their native Sweden for raucous live shows, their international profile expanded in the mid-aughts along with compatriots Air France and jj, who both signed to their label Sincerely Yours. While TTA has since disbanded, Berglund continues under his synthpop moniker ceo.