About 104
Hometown
Pavlodar, Kazakhstan
Born
June 21, 1991
Genre
Hip-Hop/Rap
Hip-hop is a global, sprawling phenomenon. In Russia, the genre has become a breeding ground for both resistance anthems and pro-Putin endorsements. Alongside stars like Oxxxymiron and Scriptonite, the mysterious 104 is bringing a unique perspective to the industry, opting to rhyme over exotic, innovative beats that suggest he’s more of a student of rap history than a follower of trends. Though little is known about 104, his music allows fans to construct their own narratives. On КИНО БЕЗ СИГАРЕТ (MOVIE WITHOUT CIGARETTES), the rapper’s flow moves from contemplative and deliberately paced to double-time over the course of a single song. On “BACKWOODS,” he opts to rap over a traditional, golden age-leaning rap beat, and though the title pays homage to the all-American cigar company, the MC still chooses to rap in Russian, rooting his work in his homeland and the country that shaped him. Though 104’s lyrics may not be understood by the average American rap fan, his formula of well-constructed verses and expertly crafted, catchy hooks will resonate with people all around the world. As hip-hop continues to dominate the global pop landscape, 104 is proof that language is less of a barrier to entry than a calling card of the genre’s diversity and appeal.
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